FAQ
Frequently Asked Questions
General Questions
Of course, you own the website. Granular Concept has no interest in leasing or keeping the website to ourselves. If you decide to cancel at any point in the future, we will simply provide you with all your website files.
The Granular Concept Marketing Program is the foundation of our website’s success. Our program is designed to enhance your site’s organic SEO using a range of services that promote long-term growth. To discover the complete list of services included in the program, please visit our Main Program page.
We recommend using your own project photographs, but if necessary, we may also incorporate stock photography. As you accumulate more personal photographs over time, we can replace the stock images with your own.
Google Ads Questions
The current minimum monthly budget that Granular Concept operates with is $750/month. However, this may not be the most suitable budget for your specific needs. The effectiveness of your budget depends on several factors, including:
- The level of competition in your industry
- The consumer demand for your services in the targeted location
- The timing of your ad scheduling
The use of an alternative phone number in Google Ads PPC management is a standard procedure. This tracking number forwards calls directly to your business line, without any intermediary steps. The call will transfer from this tracking number straight to your business, as it is vital for our systems to identify which calls originate from your Google Ads, as opposed to your organic leads or other sources. This data helps your Google Ads manager identify which keywords and strategies are most effective for your business. With this information, we can optimize your campaign’s performance over time.
This is normal. Google themselves have also addressed this. Your ads will not show every single search because of multiple factors. Two primary factors are: Google is optimizing your showing times for what their algorithm determines will be the most efficient times to show your ads to get the best outcome (a lead). Additionally, Google’s auction has many competitors and there are only so many spots an ad can show in for a search. The available budget for each competitor will be a factor in how often Google will show your ad for a given search at a given time of day. Typically, a campaign running with a larger budget has more opportunities to have their ad shown for more keyword searches.
The field of digital marketing is continuously changing, and this has led to the introduction of more competitors every year. This increase in competition has resulted in higher costs for advertising. Existing competitors have raised their bids on keywords to acquire more clicks and conversions, while new competitors have to compete with these prices. As a result, there is a higher “baseline” cost compared to previous years when there was less competition, which means that the cost per click was lower.
To optimize the utilization of your budget, we suggest not running your ads continuously throughout the day. Most consumers are unlikely to search for services at odd hours, such as 2:00 AM. Moreover, Google’s algorithm is designed to distribute your ads throughout the day to make your budget last for the entire 24-hour period. As a result, this may reduce the number of times your ads are displayed during peak hours, such as 1:00 PM, which are more likely to generate leads.
You do not pay for each lead or phone call separately. Instead, you will be charged for each click on your ad through the Google Ads program, which operates on a pay-per-click (PPC) basis. The cost per click may be lower than that of a pay-per-lead program, depending on the level of competition.
In some cases, you may be able to secure the #1 spot in the Google Ads auction, but it typically requires a significant budget and fierce competition. At Granular Concept, we aim to secure a spot within the top three results on the first page of Google, which we believe is more achievable and effective for most campaigns. However, we only bid for the first page of Google search results and do not bid on subsequent pages such as page two, three, or beyond.
Facebook Ads Questions
It is impossible to predict the exact number of leads you will receive from a Facebook ad. The outcome is influenced by various factors, such as the targeted audience, budget, location, and more.
You have the option to be as involved as you wish in the ad creation process and its management. Initially, your involvement will be required to provide your marketing consultant with access to all the necessary accounts, such as your social media accounts, website, and advertising platforms. Your marketing consultant will guide you through the process and ensure that access is granted securely and efficiently.
To get started, you must have a business Facebook page, as well as a Business Manager and Ads Manager account. After creating these accounts, you will need to grant access to your marketing consultant for each of them.
Your Facebook ads can appear on various platforms, including Facebook, Instagram and Messenger. They can be placed in different formats, such as feeds, stories, in-stream videos, search results, messages, and more.
You have the flexibility to decide how involved you want to be in the social media marketing process. While it’s highly recommended to provide original content, such as photos or videos, to your marketing consultant for use in your posts, it is not mandatory.
The content for Facebook posts is sourced from various places including your website, stock photos, blogs, articles, and any content you provide. Sending original content is highly recommended to maintain an authentic and unique page.
Email Marketing Questions
You will need to have your own email list, as we do not offer email address lists or accept purchased email lists. The most effective recipients for your email marketing campaign are existing customers or potential clients who have already shown interest in your business. It is important to have their marketing consent for your email list to ensure compliance with email marketing regulations.
The newsletters we send out contain a variety of content that is designed to be engaging and interesting. In addition, we include industry-specific topics that are tailored to your target audience. Our newsletters feature a mix of promotional and sales content, along with other engaging and informative content that is tailored to your target audience. We believe that this approach results in higher open rates and engagement for your emails.
There are several reasons why using a managed email marketing service like ours is beneficial compared to doing it yourself. Our service includes content development, which simplifies monthly top-of-mind awareness marketing. Attempting to manually run email newsletter campaigns from your own email accounts without the appropriate software can result in CAN-SPAM compliance issues and the potential shutdown of your email services from your provider. By using our service, you can avoid these risks and ensure that your email marketing is professionally managed.
Branding
Branding is the process of creating a unique name, design, and image for your business. It helps differentiate your business from competitors and establishes a recognizable identity in the market. Branding is crucial because it builds trust, credibility, and loyalty with customers.
We offer a range of branding services, including brand strategy development, logo design, visual identity design, brand messaging, and brand guidelines. Our branding experts work closely with clients to understand their unique needs and develop a comprehensive branding plan that aligns with their business goals.
The timeline for the branding process varies depending on the scope of the project. On average, it takes between four to six weeks to complete the branding process, from the initial consultation to final delivery. However, we work with each client individually to establish a timeline that meets their specific needs.
Yes, we can help you rebrand your existing business. Our branding experts will assess your current branding strategy, identify areas for improvement, and work with you to develop a new and improved brand identity that aligns with your business goals.
Website development
Our website development process begins with a consultation to determine your specific needs and goals for your website. From there, we will create a custom design and layout for your website, and then begin development and testing to ensure the site functions properly. Once your site is live, we provide ongoing support and maintenance to ensure its continued success.
The time it takes to design a website depends on several factors, such as the complexity of the project, the number of revisions needed, and the client’s responsiveness. Generally, a website design project can take from 3–4 weeks to a few months.
Absolutely. All websites we develop are optimized for mobile devices to ensure they are easily accessible and user-friendly on all screen sizes.
No, you do not have to worry about writing content for your new website. We have a dedicated team of content writers who will take care of all the writing for you. However, if you have any specific content in mind, we welcome client-provided content as well.
Social Media Marketing Questions